CalBike developed the website BikeValleytoSierra.com to promote bike tourism in the northern San Joaquin Valley and the Sierra Foothill counties to the east. The website has attracted 435 followers who have received news articles and updates about every other week, on average, for the last two years. This is an audience of community leaders and bicyclists who have expressed interest in and support for this effort.
To maintain this audience and keep the momentum of interest garnered so far, the Motherlode Bicycle Coalition (a project of the California Bicycle Coalition Education Fund) will sponsor the website indefinitely, and coordinate the maintenance of its content.
Contributors will be bicycle advocates from organizations throughout the five county area, business development and tourism bureau officials, and others as recruited by the Motherlode Bicycle Coalition.
For More Information about the MLBC
Read the End of Year Newsletter